Case Study
Snowa 20th Anniversary
A fully 3D one-minute campaign teaser for Snowa’s 20th anniversary, built around magical product movement, cinematic VFX compositing, editorial rhythm, and polished color grading.
Motion
Gallery
Behind The Scenes
Making Of & Story Reel
This is how we start project with great concept and stort by Rahman Yazarloo and then we make it with great team and great people.
Project Overview
Snowa 20th Anniversary is a fully 3D campaign teaser created for the home appliance brand’s twentieth anniversary. The final output was a one-minute television commercial designed around a magical one-shot journey through a modern home environment.
The film begins in front of a television, then follows a continuous camera movement through the house and into the kitchen. As the sequence unfolds, a white fabric scarf comes out of the washing machine in a magical motion, kitchen objects begin to float, and different elements gather together to form a birthday cake that finally lands on the dining table.
The creative idea and direction were led by Rahman Yazarlu. My role focused on post-production, including VFX compositing, editing, early visual benchmarking, color grading, sound design, and music direction support. The 3D rendering, simulation, and technical 3D execution were handled by Vahid as part of the team workflow.
The project was visually benchmarked against magical cinematic references such as the object movement and spell-driven scenes from Harry Potter and Fantastic Beasts. The goal was to bring that sense of controlled magic into a warm, premium home appliance campaign while keeping the story clear, festive, and suitable for television.
- Create a fully 3D anniversary campaign teaser for Snowa
- Build the film around a continuous magical one-shot camera movement
- Use cinematic VFX compositing to enhance floating objects, fabric motion, and magical transitions
- Shape the teaser through editing, sound design, and final color grading
- Deliver a polished one-minute commercial for television broadcast
My Role
- VFX Compositing
- Handled the VFX compositing process across the teaser, refining the integration of 3D renders, magical object movement, fabric moments, transitions, atmosphere, and visual effects layers to make the final sequence feel more cinematic and cohesive.
- Editing
- Edited the final teaser structure and shaped the rhythm of the one-minute film. The edit had to support a continuous magical journey, keep the camera movement readable, and build toward the final birthday cake reveal with a clean commercial pacing.
- Color Grading
- Created the final color grade in DaVinci Resolve, using detailed masks and shot-by-shot corrections to control contrast, warmth, highlights, shadows, product visibility, and the overall cinematic tone of the 3D environment.
- Sound Design
- Designed the sound atmosphere of the teaser, including magical movement accents, soft object motion, cinematic transitions, environmental details, and final audio cues to make the 3D sequence feel more alive, polished, and emotionally engaging.
- Music Direction Support
- Explored and tested different music directions during the early editing phase, using references from different films to find the right emotional and cinematic tone before the final music was composed by a professional composer.
- Visual Benchmarking
- Worked on the early visual benchmarking process, studying magical object movement, floating elements, cinematic home environments, and fantasy-inspired motion references to help define the post-production direction of the teaser.
- Post-Production Finishing
- Refined the final output through compositing fixes, editorial adjustments, color polish, sound design, and final finishing so the teaser could work as a complete broadcast-ready campaign film.
Results
The final result is a polished one-minute fully 3D teaser for Snowa’s 20th anniversary campaign, designed as a magical single-sequence journey through the brand’s home appliance world.
The teaser combines cinematic camera movement, floating kitchen objects, fabric simulation, magical product-driven transitions, a birthday cake reveal, VFX compositing, professional color grading, sound design, and a final television-ready structure.
For me, the project was a valuable post-production experience, especially in VFX compositing and detailed color grading. The work required a precise combination of masks, corrections, rhythm control, sound layers, and cinematic finishing to make the final 3D film feel smooth, premium, and emotionally engaging.
- One-minute fully 3D campaign teaser for Snowa’s 20th anniversary
- Television-ready commercial output
- Continuous one-shot style camera movement through a home environment
- Magical object animation inspired by fantasy film references
- VFX compositing for 3D renders, floating objects, fabric motion, and transitions
- Detailed DaVinci Resolve color grading with extensive masking and shot refinement
- Sound design and music direction support for a more cinematic final presentation
Brand Brief
Snowa’s 20th anniversary campaign needed to feel celebratory, memorable, and larger than a standard home appliance advertisement. The teaser had to connect the brand’s product world with a sense of magic, warmth, and cinematic imagination.
Instead of presenting each appliance through separate functional shots, the concept placed the products inside a continuous visual journey. The home itself became a stage where the television, washing machine, kitchen objects, dining area, and celebration elements all participated in one connected story.
The creative direction used a magical realism approach: familiar home appliances and everyday objects behave in unexpected ways, moving through the space, floating, gathering, and transforming into a birthday cake. This helped communicate the anniversary message without relying only on direct product claims or conventional packshot advertising.
The final direction balanced fantasy-inspired movement with a polished commercial finish, creating a campaign teaser that feels cinematic, festive, and aligned with the scale of a major brand anniversary.
Team & Credits
Creative idea and direction were led by Rahman Yazarlu.
3D rendering, simulation, and technical 3D execution were handled by Vahid.
My contribution focused on VFX compositing, editing, visual benchmarking, color grading, sound design, music direction support, and final post-production finishing.
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