Case Study
Nilito TVC
A comparison-style campaign system with character direction, AI-assisted visuals, and structured video prompts.
Motion
Gallery
Behind The Scenes
Making Of
A placeholder post-gallery motion section using the approved Nilito TVC video until dedicated process clips are available.
Concept
Concept Frames
Selected Nilito campaign frames showing the visual direction and composition system.
Project Overview
Comparison-led TVC Campaign
The Nilito TVC was built as a comparison-style campaign system with structured campaign frames, motion direction, and a clear visual rhythm for the final edit.
The project focused on making the product story direct, memorable, and polished across hero video, still frames, and campaign presentation materials.
My Role
- Compositing
- Prepared and refined campaign visuals, balancing product readability with a polished commercial look.
- Video Editing
- Shaped the final TVC rhythm through shot selection, pacing, transitions, and packshot timing.
- Motion Graphics
- Created supporting motion elements and visual accents to keep the campaign presentation clear and energetic.
- Color Grading
- Balanced the overall look and contrast of the campaign frames for a cleaner, more finished commercial tone.
Results
The final campaign system combines a polished TVC edit with a reusable set of campaign frames for presentation, social adaptation, and visual reference.
- Main TVC teaser rendered from project data
- Reusable campaign image gallery
- Optional post-gallery media sections demonstrated with existing assets
Contact
Let’s build something useful.
Open to brand identity, campaign design, AI visual direction, and digital product collaborations — especially where clarity, craft, and thoughtful execution matter.
Let's Talk