ArdesiaCase Study
Ardesia Refrigerator
A cinematic full-CGI refrigerator film created as part of Ardesia’s 2024 FOOH campaign, using scale, environment and editorial pacing to give the product a more monumental presence.
- Client
- Ardesia
- Year
- 2024
- Category
- Campaign
- Role
- Project Manager, Film Editor
The Film
Watch the film
Gallery
Project Overview
The Refrigerator film formed another chapter in Ardesia’s multi-film CGI campaign. Although produced within a shared visual system, each film was structured around the characteristics of its individual product, allowing the campaign to remain visually consistent without becoming repetitive.
My Contribution
I oversaw project coordination and production management while handling the editorial construction of the film. The edit was developed around the strongest CGI compositions, balancing product visibility with the cinematic pacing of the broader campaign.
Credits
- Director / Creative Director
- Rahman Yazarloo
- CGI Artist
- Vahid Tanzifian
- CGI Artist
- Peyman Moshiri
- CGI Artist
- Mohammad-Amin Ghazanfari
- CGI Artist
- Mehrad Asadi
- Color Grading
- Roozbeh Nejati
More Work
