ArdesiaCase Study
Ardesia Washing Machine
A full-CGI FOOH film from Ardesia’s 2024 campaign, turning the washing machine into the focus of a more cinematic and visually amplified product experience.
- Client
- Ardesia
- Year
- 2024
- Category
- Campaign
- Role
- Project Manager, Film Editor
The Film
Watch the film
Gallery
Project Overview
Created within Ardesia’s multi-film CGI campaign, the Washing Machine film followed the same collaborative production framework while maintaining its own product-focused visual rhythm. Across the campaign, the objective was to move beyond conventional appliance advertising and develop films with a stronger sense of scale, spectacle and visual identity.
My Contribution
I managed the project workflow and coordinated communication across the production team while also handling the film edit. My editorial focus was to create a clear progression through the CGI material while preserving the scale and impact established by the creative direction.
Credits
- Director / Creative Director
- Rahman Yazarloo
- CGI Artist
- Vahid Tanzifian
- CGI Artist
- Peyman Moshiri
- CGI Artist
- Mohammad-Amin Ghazanfari
- CGI Artist
- Mehrad Asadi
- Color Grading
- Roozbeh Nejati
More Work
