DaewooCase Study
Hana Dishwasher
A rapid-turnaround product reveal film created for Daewoo’s Hana Dishwasher launch event in Isfahan, developed from original concept to final delivery within a six-hour production window.
- Client
- Daewoo
- Year
- 2026
- Category
- Campaign
- Role
- Director, AI Artist, Compositor, Video Editor
The Film
Watch the film
Gallery
Project Overview
Created for the reveal of Daewoo’s new Hana Dishwasher at a brand event in Isfahan, the project began as a compact creative proposal built around presenting the product through a more cinematic and visually distinctive language. Following a short creative review with the brand, the concept was approved and moved directly into production.
My Contribution
I developed the original creative direction, directed the piece, created the AI-generated visual material, handled compositing, and completed the final edit. The entire teaser—from approved concept to final delivery—was produced in approximately six hours, making the project as much an exercise in decisive creative execution as in visual storytelling.
More Work
