DaewooCase Study
Shim Plus Washing Machine
A cinematic AI-led reveal teaser for Daewoo’s Shim Plus Washing Machine, produced under an exceptionally compressed six-hour schedule for the brand’s Isfahan event.
- Client
- Daewoo
- Year
- 2026
- Category
- Campaign
- Role
- Director, AI Artist, Compositor, Video Editor
The Film
Watch the film
Gallery
Project Overview
Developed alongside Daewoo’s product-reveal programme in Isfahan, the Shim Plus film was designed to transform a straightforward product introduction into a more atmospheric visual experience. The concept was proposed directly to the brand, refined through a short creative discussion, and immediately approved for production.
My Contribution
I was responsible for the creative concept and direction, AI image generation, compositing, and final editing. Working within a six-hour production window required the visual system, shot selection, compositing and pacing to be resolved in parallel rather than through a conventional extended production process.
More Work
