ZeepayCase Study
Zeepay Campaign
A six-film television campaign created entirely through AI-driven production, combining character development, art direction, generative filmmaking, editing, motion design and sound into one unified campaign world.
- Client
- Zeepay
- Year
- 2026
- Category
- Campaign
- Role
- Art Director, AI Artist, Film Editor, Motion Designer, Sound Designer
Campaign
Campaign Films
Watch the film
Gallery
Project Overview
Developed as a six-part television campaign for Zeepay, the project was executed almost entirely through an AI-based production pipeline. Each episode began with a new scenario and required the same campaign characters to remain recognisable across changing locations, moods and narrative situations.
Rather than treating each film as a separate generative experiment, the goal was to establish a consistent visual world that could support an entire campaign across six different stories.
My Contribution
I led the visual execution from script to finished picture. For each episode, I translated the written scenario into character, environment and shot concepts, developed the imagery through AI generation, maintained visual continuity across the campaign, and assembled the final films through editing and motion graphics.
Once picture was locked, the films moved to the dubbing team for Persian voice-over. I also developed the sound design and final audiovisual treatment for the campaign.
More Work
